Showing posts with label coffee. Show all posts
Showing posts with label coffee. Show all posts

Sunday, May 26, 2019

Apathy in India

          I am sitting waiting for my train. Two elderly couple order coffe from the vendor who is busy counting his money.In fact he reluctantly gave them coffee. They enjoyed the coffee gleefuylly sitting on the chairs provided on the platform. They finished it and then got up from their chair and did the most unthinkable and unimaginable thing. They threw the disposable coffe cup right in front of them. They then went back to their chairs waiting for the train. And I am in for one more shocker. The train rambled in right on time. But still, the time beig announced was for the arrival of the time. There was no indication as to when it would depart.

             Now there are two parts in the above situation. One is that of the elderly couple and the other is the dinasour of a train service, The Indian railways. Let us now take up the first part, the elderly couple. They had their cuppa which is very much ingrained in an Indian's daily routing, nothing wrong about it. The difference and the shock starts when the couple finish their cuppa. They threw the cup right on to the train tracks. They did this in auto mode. They did not give it a thought. They just thought that that was where the garbage had to go. Now they are waiting for a train which is supposed to arrive on the same track. For me this incident was a shocker. The event really caught my attention.

         This happened while I was going through a blog post regarding slackware and how the author adored the way the distro is being maintained and gave accolades to its history. All of a sudden because of this incident my eyes started to scan that particular platform. I was not searching for anything in particular. To start with, I started looking for waste bins, I found one just beside the elderly couple's chair. I nearly went near them and wanted to advice them that they had a bin at arms length. I just paused for a moment and observed that the bin was full to its complete capacity. Now I searched for all the bins across the platform and to my shock, every single one was overflowing. I restrained myself from advicing the elderly couple. Now, I turned my attention towards the vendor. Having counted his money, he was belting out the beverage at a feverish pace without bothering where the used cups are going to end. Now, I extended my horizong to all the platforms, wait for it, It was the same across the 10 platforms.

         The solution, which I thought at that moment was very simple. Dont allow the vendor to sell any more coffee until the waste bins are cleared. Imagine the uproar of the commuters at such a proposal. Thereby putting pressure on the vendors as well as railway personnel. Let us start keeping up cleanliness across all the public utilities. It is not happening with people on their own. It is better to put meaningful constraints on all the stake holders. The constraint should be on both the service provider and the service receiver.

Wednesday, December 26, 2012

We want Indian premium brands.

So,

We Indians cannot make or generate any premium brand? If at all we do can we continue to keep it premium? Come on, what is a premium brand? It is to take a very simple ingredient and add premium to it so that a "common" person does not have or not allowed to have access to it. A leather hand bag is a "hand bag" at its roots. A Macbook Air is a laptop at its roots.

Should we wait for starbucks to tell us what or how a premium coffee should be made?
Should we, Since how long do we know about coffee and tea?
Do we need KFC to come and show us how a chicken is to be sold or made a premium product?

Just look at the variety we have in our presentation of chicken. Just imagine travelling the length and breadth of India and see how differently chicken is prepared at every village. Just imagine.

Cant we have Burgers made of idlis. Cant we find out that secret ingredient which will make idlis remain fluffy and still allow them to be packaged as "take aways"?. Cant we make dosas premium by adding gold dust...(Oh, I just got a little carried away, sorry). But cant we? Why is the entrepreneural spirit existing only in the IT sector. For how many years shall we ape the other biggies? For how many years will we be able to sell chicken currys to the British?

So, you are gonna ask why cant you do it yourself, dude? Exactly. This is exactly the same question all the billion people ask to each other and will continue to do so. Come on guys, Entrepreneurs need ideas, ideas can come from kids/elders alike. I have seen people laugh at my hobbies but I have slogged on with mine. Turn your hobbies into something big. I want to see more premium brands from India. Not the likes of coffee day, which my son doesnt talk or know about. I want it to be like Mc Donalds, KFC, starbucks. There should be an awe and then to continue that, there should be an element of surprise everytime. This element is what keeps the brand going on.

When customers buy the service/product the feel should be that We have consumed something premium. We have consumed something healthy. We have consumed something which was worth every penny. The customer should not think even once before chalking out the required money.

Can we make it happen, or will we have starbucks making us drink coffe and Mc donalds ask us to have breakfast and ofcourse have lunch and dinner at a KFC/pizza hut.

I, for one, would like to have a premium idli/dosa/roti. Can I.