Friday, October 7, 2011

steve jobs and Marketing of FLOSS products

Before I comment anything on steve jobs, I salute the marketing genius of a man who would be a perfect example in majority of the examples in philip kotler's book. If he is not he will be in the next edition.

So, what did steve jobs do to make front page of a leading Indian newspaper? He cared a damn about India, why? He never thought India as a lucrative "Market". 1 billion people and counting, is it not a market ..... This, is the only mistake I could recognise made by this marketing genius.

So, what did steve jobs do to make front page of a leading Indian newspaper? Sorry, that is monotonous, let us do it with bullets.

1. Did he have anything to do, technically with the first apple(1976), No. He arranged funding and handled the marketing part of it.
2. Did Apple II have any inputs from jobs, No. Again, only "Marketing"
3. Lisa, Macintosh ..... Marketing
4. NeXT ..... Marketing
5. iMac .... Marketing
6. By this time, Apple recognised that jobs had himself become a commodity. They sold jobs to the bedazzled audience and they lapped him up completely.
7. iPod ..... Marketing. There were a plethora of mp3 players in the market but, the marketing blitz assured that they all were dead within a matter of days.
8. iTunes ..... The greatest innovation which took Apple's revenues to the highest. This was the beginning of the lockdown of the devices in terms of software. This introduced the concept of "ownership" or DRM. You are not supposed to share the music u buy, or for that matter anything u buy from the itunes market. That is again "marketing"

9. iphone .... Revolutionised the mobile phone market. oh, that market word again. He showed that users are ready for premium hardware which dumb users would like to use it blindly and flaunt it too.

10. ipad ... Tapped the same dumb phone market and gave it one more premium symbol to show off.

The one thing common to the latest devices on the market.... is FLOSS. All the devices run FLOSS core. The core runs freebsd on a MACH kernel. Both developed over generations by FLOSS enthusiasts. The bindings are propreitory. The extensions in terms of apps(the itunes app market) are propreitory. Though, the hardware/software combo is ready to run FLOSS apps, I have come across very few people who go beyond what is available in the bundle, except for *nix enthusiasts who "open" the system to be their dream machine. With this they have something to flaunt as well as be working on their favorite *nix aspects. That just shows why apple devices turn up in huge numbers in majority of FLOSS programs/presentations.

In reality he has jailed the users and the FLOSS core in propreitory casing(propreitory UI). Sheer marketing genius. This will be perfect for people who really dont care about the central human principle, sharing. Or they just dont have anything to share.

kudos to the marketing genius for running such a long marathon, always in the lead. For me, steve jobs is "the" tech marketing guru.

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Nobody can deter me away from "free as in freedom" concept seeded by Sri RMS. See to it that u dont make fun of my belief. If u think otherwise, no need to comment.